Saving Commerce in City Centers – Episode 2

In the continuation of the LH Forum organized by the Institute of Positive Economy, Pierrick Fay and his guests detail for “The Story”, the news podcast of “Echos”, the possible levers to preserve the vitality of town centers and their businesses.


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Good news for small and medium-sized towns in regions, city dwellers are increasingly tempted to leave their large saturated cities to settle there. A movement that the health crisis only accentuates. Bad news, the desertification of their city centers is likely to dissuade them.

The subject was deemed sufficiently important for the government of Edouard Philippe to launch in 2018 the “city heart action” plan with 5 billion euros in 5 years. The desertification of city centers is above all commercial. The gigantic shopping centers that grow on their outskirts inexorably suck in consumers.

Among its proposals, the Citizen’s Climate Convention pushes for a moratorium on new commercial zones on the outskirts of cities. Mayors, as in Fécamp, are in favor of it, although they face powerful appeals and arguments, especially on employment. However, the idea is gaining ground in the face of the artificialization of soils and the difficult survival of businesses in city centers.

The Story is a podcast of “Echoes” presented by Pierrick Fay. This episode was recorded in October 2020. Editor-in-chief: Clémence Lemaistre. Guests: Charlotte Ruggeri (professor of geography and associate researcher at Gustave-Eiffel University) and Marie-Agnès Poussier-Winsback (mayor of Fécamp). Director: Willy Ganne. Music: Théo Boulenger. Graphic identity: Upian. Photo: PHILIPPE LOPEZ / AFP. Sounds: Craon commercial committee, Ministry of Territories and Communities, City of Fécamp, France 3 Pays de la Loire, RMC, La Chouette, “Normandie Nue” (2018), France 24, Les Inconnus, “OSS 117: Le Caire, nid d ‘spies’ (2006), Cartoon Warner Bros.

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