Amazon is far from having given up in financial services

The e-commerce giant on Monday announced the abandonment of the health insurance project it was developing with JP Morgan and Berkshire Hathaway, but it is determined to impose its mark in financial services.

The failures of the firm in financial services clearly did not give cold to its founder, Jeff Bezos.

In its ambition to become a financial services giant, Amazon has just lost a battle. The e-commerce giant announced Monday the abandonment of the vast health insurance project it had been developing for several years alongside the bank JP Morgan and the conglomerate Berkshire Hathaway, to cover employees of the three groups. But Amazon is far from having surrendered.

This is not the first failure of the firm. Among the failed attempts, we find a payment service between individuals, Pay With Amazon, born in 2007 and disappeared seven years later, as well as a form of payment terminal (Amazon Local Register) that will not have lived longer. ‘a year.